Social Media Manager

Open Role: Part-Time Social Media Manager

TrailHead Creative seeks a social media manager focusing on organic social media and community management. Experience with meta analytics and advertising preferred. TrailHead Creative is a small, growing team of creatives obsessed with the outdoors. This position has the potential to become full-time.

Job Type: Part-Time Employee (W2)

Hybrid Work Environment

Compensation Range: $1500-$2500/mo. DOE

About TrailHead Creative

We’re a brand marketing agency that specializes in helping small to medium-sized businesses grow. We primarily work with brands in the outdoor space but welcome any clients that align with our core values of Community, Conservation, and Craft. Our primary clientele includes fly fishing guides, outdoor NPO’s and regional businesses focused on community building or conservation. We’re seeking a social media manager who can bring creative energy, strategic thinking, and exceptional execution to our team.

Role Overview

As our Social Media Manager, you will be critical in shaping our clients' online presence. You’ll craft compelling copy, design engaging social media graphics, and strategize ways to increase engagement and key performance metrics.

Key Responsibilities

• Develop and execute social media strategies tailored to our client’s goals and target audiences.

• Write high-quality, engaging, persuasive copy that aligns with each client’s voice and brand.

• Design professional and visually appealing social media graphics using Canva or Adobe Creative Suite tools.

• Research and analyze target audiences for our clients to create content that resonates with their ideal customers.

• Plan and manage content calendars to ensure consistent posting across multiple platforms.

• Monitor organic social media performance metrics and provide insights and recommendations for improvement.

• Collaborate with our internal team to align social media strategies with broader marketing initiatives.

• Stay up-to-date with trends in social media, the outdoor industry, and best practices for organic engagement.

Qualifications:

• Proven experience as a social media manager or in a similar role (a portfolio of past work is required).

• Strong understanding of the outdoor industry, bonus if you have a personal interest in the outdoors and conservation.

• Exceptional copywriting skills with the ability to adapt to various brand voices.

• Experience creating professional-quality social media graphics.

• Ability to develop data-driven strategies to grow engagement and achieve KPIs.

• Strong organizational skills and attention to detail.

• Team player who thrives in a collaborative environment.

Preferred Skills:

• Experience with social media scheduling tools.

• Familiarity with analytics platforms (e.g., Facebook Insights, Instagram Analytics).

Why Join Us?

• Flexible schedule: Work when it’s best for you!

• Opportunity to work with passionate clients in a variety of industries

• Collaborative, supportive team environment.

How to Apply:

Please send your resume, portfolio (with examples of your social media work), and a brief explanation of why you’d be an excellent fit for this role to james@trailheadcreate.com

Applications without a portfolio will not be considered.