About
Your guides to an epic brand.
We’re a team of creatives fervently obsessed with the outdoors. Our holistic, omnichannel approach to brand marketing ensures that you’re meeting your audience where they are. We’re built to tell striking, vivid stories that bring your brand to life in exciting and unique ways. With our deeply collaborative and hands-on approach, we use data-driven advertising and marketing to help move your brand forward.
Our Team
Meet our team.
James has more than a decade of experience in brand strategy and copywriting. Working with brands ranging from startups to Fortune 200 companies has given him a unique set of experiences that he brings to every client. He started TrailHead to merge his passion for storytelling with his love of outdoor adventure. If he's not helping brands find their way in a crowded market, he can often be found chasing the magic of the outdoors.
JAMES– Founder
Ryan is a senior project manager and business development expert. He has helped launch over 200 food brands and brings a unique set of skills to TrailHead. From hands-on experience owning and operating restaurants to time spent in incubators launching viable brands, Ryan knows how to get an idea on its feet. When he's not in the office, he can be found camping with his three boys or hiking.
Ryan– Client Development
Courtney has over a decade of experience in graphic design and content creation. However, her true passion lies in nurturing and establishing brands from the ground up, including logo development, crafting brand guidelines, and defining brand voices. Beyond her professional pursuits, she finds joy in kayaking along the James River and mastering the art of building an impressive fire. Together with her wife and twin boys, she calls Richmond home.
Courtney– Senior Art Director
Summer – Jr. Content Strategist
Summer is a recent graduate from Old Dominion University with a degree in graphic design. Her enthusiasm lies in crafting designs that are simple, creative, and clean. She enjoys transforming ideas into captivating narratives, crafting visual stories that have a lasting impact. Outside of design, she finds excitement in traveling, hiking, and exploring new hobbies.
Bayley – Account Manager
Bayley has over a decade of experience managing brands within the outdoor and fashion industries. She has helped market and grow multiple non-profit organizations in the outdoor space and is passionate about leaving it better than you found it. When she's not in the office, you can find her out in the mountains hiking and climbing or taking a flying lesson.
Huxley – Shop Dog
Huxley is a rescued lab mix hailing from the east end of Richmond. She loves bringing office guests her alligator, taking naps on the couches, and hustling treats from visitors. She’s 6 years old and is proficient in sit, lay down, stay, and come.