Tuffy Stone
We partnered with television personality and celebrity chef Tuffy Stone, "The Professor" to update his personal brand and social presence. We worked to develop a new social strategy for Tuffy focused on video and authentic, engaging social posts and helped him update his branding and packaging. Our goal was to create an actionable plan that Tuffy could then carry himself as he traveled the barbecue circuit and attended other events.
Rebuilding a Personal Brand
Partnering with Tuffy was an exciting opportunity to work with a fellow outdoorsman and dedicated professional. Tuffy is an incredible storyteller and chef. Together, we developed a new brand identity and social look & feel for Tuffy. After aligning on this new personal image, we moved into creating a content strategy that Tuffy could carry with him to tournaments and events.
Our strategic work started with an in-depth research process, learning Tuffy's history and voice, completing a competitive audit, and more. Once we had created an accurate assessment of the landscape of the professional barbecue circuit we developed a strategy that could be put into action anywhere, allowing Tuffy to create content in an agile fashion while touring, competing, and hosting culinary events.
What We Did
Strategic Planning
Art Direction
Copywriting
Content Marketing
Video Production
